minion craze in malaysia actually a good cause for some indirectly

While thousands have been making a mad rush to McDonald's in an attempt to collect the Despicable Me 2 Minion toys given away with Happy Meals, a group of volunteers has set out to do something for a good cause.
Many of these collectors throw away the food and drinks that come with the Happy Meal, intent on only picking up the Minions.

A group of youngsters from Creative Juice Kuala Lumpur were appalled by the sheer waste and decided to do something about it by collecting the discarded meal and donating it to the underprivileged.

http://mob.com.my/news/socialmedia/july-2013/the-happiest-meal-in-malaysia

http://www.soshiok.com/multimedia/photos/2185

At least some wise groups of volunteer took this opportunity of these kiasu/crazy  behaviour citizens into a good cause for others. I think this is a wonderful idea to resolve kiasu people wasting the food just buying the Happy Meal not for a meal, but for the toy comes with it. What has the world becoming? (really shake head!).